Is the actual game the least important part of rugby?

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With the European Rugby Champions and European Rugby Challenge cups in full swing, the British and the British & Irish cup on the way, and the All Blacks with perhaps their best ever lineup, Rugby Union is gracing our fields and screens in a big way. But with sponsorship deals, chat shows, pre- and post-match analysis and tragedy and drama occurring off the pitch, one could easily begin to wonder if the game of rugby itself is actually the least …

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