Updated:Jul 27, 2022
Over the last two decades, we’ve witnessed the rise of online casinos. This rise can be attributed to many things including the continuous advancement of technology, bonuses and promotions, extensive marketing, and many more. With the advancement of technology came the evolution of the online casino industry, which led to many gamblers, who previously preferred the luxurious land-based casinos, shifting their focus to the online casinos spread across the internet.
However, the online casino industry didn’t just rely on the advancement of technology to rise in popularity, it also put in the work in terms of offering attractive bonuses, promotions, and loyalties to lure in gamers from everywhere across the globe. Aside from this, extensive digital marketing was carried out to improve brand awareness amongst gamblers and gamers. Now, sponsoring sports teams has become the latest method discovered by these online platforms to not only create more awareness but also to build trust and loyalty amongst sports fans.
The Popularity of Online Casinos in Canada
In Canada, over 70% of the country’s population was discovered to be taking part in one form of gambling or another. In other words, the online gambling industry is especially popular in the country, and online casinos are a lucrative business in the country. Although laws regulating online casinos in Canada were previously strict, this didn’t stop the Canadians from playing their favourite casino games at offshore casinos accepting the Canucks.
Over the years there have been a lot of new online casinos operating just for Canadians. By clicking here you can find an overview of all online casinos that are currently operating in Canada. At the moment there are tons of operators, but not of all of them are equally good in terms of reliability, games and bonuses.
Online casinos have always been popular in Canada without question. But this doesn’t mean that the online casino industry will stop practising extensive digital marketing or stop offering bonuses and promotions to its customers. The online casino competition is extremely fierce and stiff, one platform is seeking to gain an advantage over the other so it will see players swarm into its platform over the others in its competitive space. One of the ways online casinos ensure they stay ahead of others in the market is by sponsoring popular sports teams, and Canada is no stranger to such things. In this article, we will be listing a few Canadian sports teams that have collaborated with Canadian casinos over the years.
Ottawa Redblacks Football Team & PointsBet Canada
PointsBet Canada has always been a popular gaming operator within the borders of Canada, and after it claimed its operator license in Ontario in February 2022, PointsBetstarted eyeing the Canadian sports market. The company signed a sponsorship deal with the Canadian football franchise, Ottawa Redblacks, for the 2022 season.
This deal will see PointsBet Canada’s logo printed on the team’s kit and around the team’s home stadium, TD Place. The stadium’s VIP area will also be rebranded as PointsBet Sideline Club after becoming the team’s official gaming partner.
The Canadian Football League & BetRegal
The Canadian Football League is one of the most prominent leagues in the world. In August 2021, the league announced its partnership with the Canadian company, BetRegal, as its official online sports gaming partner. This is BetRegal’s first major partnership in North American sport.
The deal will see the Canadian Football Hall of Fame quarterbacks Matt Dunigan and Damon Allen become part of the ambassador group, BetRegal Legends. BetRegalwill also have media assets throughout the playoffs and Grey Cup as well as a postseason jersey patch.
Golf Canada & Score Digital Sports Ventures
Golf Canada is the governing body for golf in Canada, and it represents 264,000 golfers and 1,400 member clubs across the country. In August 2021, Golf Canada announced its partnership with Score Digital Sports Ventures (Canada) Inc. to make the platform its official gaming partner. Score Digital Sports Ventures is a subsidiary of theScore Bet.
This deal will cover Canada’s prestigious tournaments like the CP Women’s Open and the RBC Canadian Open. As the exclusive gaming partner of the RBC Canadian Open and the CP Women’s Open, theScore Bet will be able to interact with fans through on-site activations.