NBA sneakers will define the 2018-19 season

Reading Time: 5 minutes

Slam dunks, flashy passes, mind-blowing dribble moves, rivalries, and the revolution of the three pointer are just some of the things that define the NBA in the year 2018. It’s what keeps us, the audience, so involved in it, and it’s what keeps it alive as the best basketball league in the entire world.

That, along with the high level of talent, is what truly differentiates it from other professional basketball leagues. However, one of the things that really moves the NBA, and makes players marketable are its sneakers, and this will be what really defines the NBA (along with its players) this upcoming season, for the better or for the worst.

Why do I say this? Well, the news came out this week that the NBA removed all color restrictions it had on sneakers players wore in-game, meaning that players can now wear sneakers with whatever color and design (most of them anyway) they want.

But how did we get to the point where I can say with certainty that sneakers will define the upcoming NBA season? Some back story is required…

Basketball players having marketable sneakers really started in the 1980’s with the arrival of Magic Johnson and Larry Bird, and the popularization of the then famous Converse sneakers. In the 1990’s, Michael Jordan revolutionized the sneaker game with the arrival of the Air Jordan 1, being the first of its kind with bold colors that described such a charismatic figure like MJ was on and off the court.

Since then, sneakers have taken a HUGE leap in terms of popularity, with guys like Vince Carter, Allen Iverson and Tracy McGrady (among others) making it popular with amazing plays on the court, and players such as LeBron James, Kobe Bryant, Kevin Durant, Kyrie Irving and Stephen Curry taking them to a whole new level.

Today, sneakers are seen as something that says a lot about a certain player (those who have a signature shoe), some even containing things that says a lot about a player’s personality and what he believes in (which I’ll touch on after this paragraph)

But the year we’re in as also changed the way we look at things, and the way we can talk about certain topics that were once considered “taboo” by the majority of society, such as homosexuality, racism, terrorism, discrimination, and many others. Sadly, these things don’t avoid sports, especially when you have athletes that are so adamant on speaking out on what they think is right (think LeBron James, Steph Curry and Malcolm Jenkins, which are the only ones that come to mind right now, but there are MANY more). However, let’s get more specific: anthem protests in the NFL.

For those unaware of the situation, let me break it down: Colin Kaepernick was the first to kneel during the playing of the American National Anthem at the start of NFL games because he wanted to make a statement about social injustice after what he (and many) thought was a couple of acts of police brutality against defenseless black men.

Colin’s stance motivated others to do the same, and his stance became a movement, and sparked a debate between americans regarding the anthem. The NBA on the other hand, took this opportunity and maximized it to the fullest…

You see, athletes took the liberty that these past years have provided us (being able to use freedom of speech freely, no pun intended) along with the fame that they have, and used their platform to speak out on these social injustices, making their opinion on delicate topics being heard. And believe it or not, sneakers played a role in this:


1518525906 ap18043696306881 small

karl anthony towns 1136421q589rl1rf6e2a24g184This, my friends, is why sneakers will be must watch this season. I am a big advocate for players (and celebrities in general) being able to influence the masses by using their platform to speak their mind, especially in today’s society and social media world.

As previously mentioned, sneakers are a big selling point nowadays, and especially when the player who designed them is playing in them. Sneakers tell the stories that most players won’t tell, and say a lot about them as a human being living in society. LeBron James’ “Equality” shoes sum up what LeBron thinks about social injustice:

EVERYONE (no matter their color of skin, ethnicity, religion, etc) should be treated equally. But this isn’t only limited to social issues: it also talks about things players like:

Image result for steph curry biblical verse shoe

Related image

Related image

Image result for karl anthony towns shoes

In conclusion, I believe that this was a great decision by Adam Silver and the entire NBA. There will be those that decide to speak out about something they feel passionate about through their sneakers. There will be those that put some of their favorite things on them. There will be those that will act like every day a game is played is Christmas Day and will wear some wacky shoes with really crazy colors combined.

And there will be those that stay the same, wearing sneakers with a basic colorway. But what’s certain (at least to me) is the following: sneakers that players wear will be one of the biggest trends to keep an eye on during the season (if not the biggest), and will be the most unpredictable part of the 2018-19 campaign.

*if you’ve read until here, thank you very much. Its my first time posting here, and I hope I can make it a them of posting some fire NBA content. Leave your thoughts on this topic in the comments*

Kevin Reyes
Puertorrican that has an indescribable love for basketball. Also have a Facebook page and a podcast on Anchor (NBA Discussions) in which I post NBA content in Spanish. Looking to become a succesful sports commentator🏀🎧🔒


Notify of
1 Comment
Oldest Most Voted
Inline Feedbacks
View all comments

Muhammad Ali: 15 Career Defining Rounds

Muhammad Ali fought 548 Professional Rounds against 50 different men across a span of 61 fights, 13 countries, four continents and 21 years. 27 of Muhammad’s fights were scheduled for the 15 round Championship distance, so in this blog I will cover the 15 defining rounds of The Greatest’s career. Muhammad Ali and Joe Louis are the only fighters in history to win The Ring Magazine Fighter of the Year on more than three occasions,...

Sports as We Know It May Never Look the Same Again

This lockdown has given us so many of the bad things we never really thought we'd see: widespread job loss, rampant hospitalization and deaths, and the major, sticking-out-like-a-sore-thumb kind of problems in society. But, if there's something that everyone felt, it's the loss of sports. Many people said that sports is only important to sports fans, but it's becoming more evident that the purpose of sports isn't just exclusively athletic. Now, it seems like...

MLB: End Of Season Award Show 2 Cy Youngs, 2 Rookie of the Years and More!

The 2020 MLB regular season has come to an end, and with it comes playoff brackets, predictions, debates and discussions. However, we are going to save playoff predictions for another article. In this article we are going to talk about End of Season awards. Wo deserves the Cy Young awards?, Rookie of the Year? Most Valuable Player??? All of these questions and more will be answered. These are my opinions after watching the games,...

When It Comes To Israel Adesanya – Believe The Hype

If you've ever had the privilege of watching Israel Adesanya fight, you know that he is the perfect example of handcrafted precision. In his most recent fight, so many people felt this would be the fight that would finally DE-thrown the champ.  They felt Paulo Costa had the advantage because of his size, his strength and his overall power. If you've seen Costa, you know he's like a modern day Hercules. Costa's punches are explosive and...

2020 NBA Finals: A Champion Will Be Crowned

The stage is set. After a few short months that involved an eight game restart season and a very unique postseason,  the Los Angeles Lakers and the Miami Heat will face each other for the first time in the NBA Finals. There are a lot of storylines that will unfold during the duration of the Finals, but the main storyline will have to be LeBron James facing the team that helped him win two championships....

Memorable Test Match Innings: Kevin Pietersen at the Oval 15 years on

“I saw this innings via a social distancing gap between myself and the television. To truly have the visceral thrill of Pietersen’s 158, you needed to be at The Oval on 12 September 2005.” “Just because I've got a stupid haircut or diamond earrings, it's not going to make me cover drive a ball any differently.” Kevin Pietersen arrived on the international scene in full technicolour. In early 2005, KP entered the lion’s den of his...

Tewatia plays blinder as Rajasthan chase historic total to beat KXIP

Rahul Tewatia hit 5 sixes in an over as Rajasthan Royals chased down the highest score in Indian Premier League history to beat Kings XI Punjab by four wickets on Sunday. Tewatia hit Sheldon Cottrell for five sixes in the 18th over and added another six of the next ball he faced as Rajasthan chased down 224. Jofra Archer hit 13 from 3 balls to see the side home. Rajasthan beat their own record – they...

NRL Finals Loom as Regular Season Concludes

The first fixtures of the National Rugby League's finals series are locked in after the final round of the regular season came to an end today. The Competitors While Penrith Panthers had already secured the minor premiership and the top eight were determined two rounds ago, some key positions were still open and the race for those positions made for some entertaining footy. The Newcastle Knights failed to hold sixth place, going down on Friday to a...

Russian GP – Race Preview

Russian Grand Prix can be a boring race so let's hope this race gets off to a great start. The only memory I have of the Russian GP is Valtteri Bottas letting Lewis Hamilton win. Last race at Mugello was an exciting race. With two red flags and one horrible crash. And Ferrari 1000 celebration wasn't the best either, but that might be because of the strict rules now during COVID 19. So I am happy...

Benny Leonard: Always A Champion

If you sat down with a group of boxing fans under the age of say, 50, and began to talk about whether Benny Leonard really is a Top-10 all-time fighter, you'd probably have a cacophony of voices barking at you about how great "Sugar" Ray really was. Tell them you were talking about Benny Leonard though, and you might hear a lot of "Who's that?" from the same group. But Benny Leonard most definitely belongs...

Social Connect


Trending Now

AFL Finals Locked In

This weekend's results conclude the heavily disrupted Australian Football League regular season, turning attention towards the Finals series in October. Across 18 rounds spanning six...
Do NOT follow this link or you will be banned from the site!
Would love your thoughts, please comment.x