The iGaming industry is one of the fastest-growing entertainment markets in the world. So much so that despite being only a couple of decades old, online casinos are already generating billions every year and might even surpass the success of their land-based predecessors.
There are many reasons why online casinos are a success. They are easily accessible, feature a ton of games, and can be accessed using any electronic device. That being said, the question most people ask is how these sites attract and retain players.
In this article, we will focus on that topic and explore the different ways that online casinos get their fans excited about a new era of gambling. So, without further ado, let us dive into the main topic of the text.
Welcome Bonus
One of the biggest attractions at online casinos is the inclusion of welcome bonuses. Often called sign-up promotions, these bonuses help elevate new players and introduce them to all the wonderful games that internet casinos have to offer. New fans might be unaware of how welcome bonuses work, which is why we are here.
As the name suggests, a welcome bonus is one that you can reap the rewards of upon signing up. Once you create your account, you might be eligible for a no-deposit or first deposit bonus. Make sure you read through the terms and conditions of the site, especially its bonus terms, before you start playing, however.
Welcome bonuses usually manifest in three ways; match deposits, free spins, or both. A match deposit bonus is simple; it is a promo that has the casino give you an equal amount of money that you’ve wagered, up to a certain sum and percentage. Free spins are pretty self-explanatory. You get to spin the reels a few extra times, without making a deposit.
Repeating Promos
Welcome bonuses are exciting, to be sure. However, they are only applicable to new players. Casinos also have to find ways to retain an audience. That is where repeating promos come in. Weekly bonuses, loyalty programs, or VIP inclusions are all part of the gambling market in the 21st century. So, let us explain how they work.
A repeating bonus is just what you’d imagine; a casino promotion that players can take advantage of more than once. The most popular of these is the weekly promo, which as you can imagine, players are eligible for every week. Weekly bonuses could result in free spins, match deposits, or a third alternative, depending on the website of choice.
Many will certainly be interested in VIP or loyalty programs. These promos are applicable to long-time players, who’ve spent a certain amount of time with the website of their choice. They might be given access to new games, or perhaps a few extra bonus options along the way. Either way, the promise of something extra is a great way to retain a player base.