MotoGP has confirmed a significant commercial development ahead of the 2026 season, announcing a five-year extension of its long-standing partnership with Motul. The renewed agreement will run until the end of 2030 and brings the two organisations close to a 20-year relationship built on shared values of innovation, performance, and global fan engagement.
Motul has become one of the most recognisable brands within the MotoGP paddock, with a presence that goes far beyond trackside banners. The company’s involvement includes season-long sponsorship, a wide range of digital and community campaigns, and title sponsorship of two significant events on the calendar: the Motul Grand Prix of Japan and the Motul Grand Prix of Valencia. Both races have become key fixtures, with Valencia’s finale weekend consistently delivering large crowds and a festival-style atmosphere to close the season.
Motul: A Partnership Built on Innovation and Fan Engagement
Andreea Culcea, Motul’s Chief Brand and Communication Officer, emphasised that the extension reinforces the company’s commitment to technological excellence and competition at the highest level.
“The renewal of our partnership with MotoGP demonstrates our long-term commitment to competition and innovation. Being part of the world’s premier motorcycle racing championship allows us to embody what it means to be a co-creator of performance working alongside the very best to continually push the limits of technology and passion,” Culcea said.
Motul has increasingly positioned itself as an active contributor to the sport’s growth rather than a passive sponsor. Its campaigns have blended motorsport heritage with modern digital engagement, creating interactive fan experiences that support MotoGP’s aim to reach broader global audiences.
MotoGP Targets Continued Growth
For MotoGP and Dorna Sports, the extension comes at a time of rising global interest. The championship recently surpassed 3.6 million attendees across the 2025 season, with events like the Valencia finale drawing more than 200,000 fans. Dan Rossomondo, Chief Commercial Officer at Dorna Sports, welcomed the continuation of the partnership and highlighted Motul’s impact on the sport’s presentation and fan experience.
“They are a longstanding partner and bring more than sponsorship to the sport, together we’ve created exciting fan events, focused campaigns, and launched some innovative products. Events like the season finale in Valencia, with Motul as title sponsor, are a blueprint for what we want to see going forward,” Rossomondo said.
The extension signals MotoGP’s intention to maintain and strengthen key commercial relationships as it continues to expand into new markets and demographics. For Motul, the partnership ensures that the brand remains closely associated with elite motorcycle racing and the engineering excellence that defines it. With five more years of collaboration confirmed, both MotoGP and Motul look set to build on an already successful relationship, one that continues to evolve alongside the sport’s global audience.
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