Wrexham’s rise from non-league football to the English Championship has garnered plenty of headlines over the past few years.
Significant investment by celebrity co-owners Ryan Reynolds and Rob McElhenney has moved the club just one more promotion away from the Premier League.
The sportsbooks listed at MightyTips rate Wrexham as one of the favourites to finish in a play-off spot this season, highlighting the progress they have made.
The Welsh club have splashed the cash again this summer, signing several players who have already proved themselves at a higher level.
One of their most noteworthy signings is New Zealand international defender Liberato Cacace, who has joined the club from Italian outfit Empoli.
Cacace was the most expensive transfer since Reynolds and McElhenney took over the club in 2021, although they have subsequently smashed the record with other signings.
While the 24-year-old is undoubtedly a talented player, his acquisition by Wrexham is also another savvy marketing move by the club.
Over half of their income now comes from abroad thanks to lucrative partnerships with sponsors such as United Airlines and kit launches in New York, Sydney and Melbourne.
Wrexham’s tour of Oceania was born out of necessity. The club has previously visited North America during pre-season, but that wasn’t feasible this year.
The Club World Cup and Premier League Summer Series were unwelcome distractions for Wrexham, so they switched their focus to Oceania.
Reynolds and McElhenney understand the value of visibility. They have made brilliant moves during the tour, such as having a mural featuring Deadpool and Wolverine at the Marvel Stadium.
Players took pictures at the iconic Princes Bridge in Melbourne, attended cricket sessions with Australian stars and met local fans eager to engage with the budding global football brand.
Former Wrexham stars such as Ben Foster and Ben Tozer joined the trip in ambassadorial roles. They ran coaching sessions with young players.
The club has learnt lessons from their botched US tour last year, keeping travel tight with enough time for recovery before the Championship opener at Southampton.
Despite the success of their tour of Oceania, the club remains eager to exploit opportunities in the US and other international markets.
Welcome to Wrexham is hugely popular in the US, and increased visibility there is translating to shirt sales, more lucrative partnerships and additional streaming deals.
It would be no surprise to see the club boost their US connection by signing an American player before the summer transfer window closes.
Leeds United’s Brenden Aaronson fits the bill. The 24-year-old playmaker’s future is uncertain after helping Leeds seal promotion to the Premier League with nine goals in 46 appearances.
A move to Wrexham would make sense for all parties. Aaronson would play regularly if he joined Wrexham ahead of the 2026 World Cup in the US, Canada and Mexico.
The New Jersey-born US international would be a stateside-friendly name in the Wrexham squad, in the same way Cacace is now an ambassador to New Zealand.
Hungary is another market the club is keen to exploit. Wrexham Lager, co-owned by Reynolds and McElhenney, is leading the charge to boost their presence there.
The business secured an exciting partnership in Hungary with leading importers and distributors of beer, Drink Station, earlier this year.
This unlikely move has had a knock-on effect in the local betting industry, with Wrexham now a popular pick with punters on the sites featured on the tippmixpro platform.
The club’s ambitious expansion plans are unlikely to end there. Winning three successive promotions has been pretty special, but winning promotion to the Premier League could be a real game-changer when it comes to enhancing their global profile.