The Pro Kabaddi League first began in India in the year 2014. It is getting acceptable prominence today when contrasted with celebrated games like cricket. Various theories have come out about the origin of Kabaddi, which is ancient to India. People say that Kabaddi started or got seen as a worthwhile game only during the 1920s. It is also from this point onwards that it got featured in the Asian Games. In any case, it has not got too many eyeballs from people around the world. The headway for Kabaddi came in exactly when Charu Sharma, who is a prominent TV personality, perceived the ability of the game.
Star Sports got into a partnership with Mashal Sports in 2014 to start the Pro Kabaddi League. It just added to the rundown of sporting leagues in the country. Indeed, PKL has changed Kabaddi into a monetarily feasible game. A large number of TV viewers in India witness the live broadcast of the competition. It is difficult for PKL to compete with the Indian Premier League. It is one of the best cricket leagues around the globe
In any case, PKL has been showing accomplishment, and it will, without a doubt, get the distinction soon. The other league that it fights with is the Indian Super League. This tournament is for all the lovers of the game of football. It is right to expect strong contention between these leagues.
Online Media
Numbers collected over online media show that IPL rules in the country. It incorporates the best cricketers who have an aura that won’t ever pass on soon. As opposed to the IPL, PKL doesn’t include players from around the world. Also, IPL began much before the PKL and ISL started. It started in 2008 and from that point forward has delighted in brilliant ways. It hence has a unique lead taking everything into account.
PKL, in any case, has a following of over 300k on Twitter. That is in like manner because Kabaddi is a game native to India. It doesn’t have a viewership outside the country like football and cricket. Regardless, the confirmation is showing that PKL is getting popular.
Viewership Numbers
PKL produced 4.35 million views after the principal season in 2014. IPL had 560 million views in the same year. There were 429 million watchers in the first season. Clearly, the way where IPL gets exhibited also influences reality. For instance, Star Sports has had a gigantic influence in building up the popularity of PKL. They led many off-field exercises to support and advance the game among viewers.
The fourth season of PKL, which occurred in 2016, saw a climb in viewership by about 51%. It is when we make a comparison with the principal season. Each effort made by coordinators to support the fame of the game saw results. The 6th season of PKL got conceded as Kabaddi Masters and Asian Games were arranged around that time.
Thus, the viewership went down because of those reasons. Regardless, the league recuperated the next year as it obtained 1.2 billion impressions. The 2020 edition was conceded additionally because of the Covid-19 pandemic. In any case, trust in viewership is still there, and the promoters have no questions about the acceptance of PKL.
Commercial Angle
PKL doesn’t depend upon the fan following of headliners like the IPL. The ISL system requires picking a marquee player for each mission and each group. The IPL also has a few internationally treasured players, too, in each group. It prompts an increment in viewership from around the planet.
In spite of the fact that PKL doesn’t have tremendous names to promote, profiles of the players that have got created with time and groups have snared onto them since the beginning. The accounts of each group and the association were not much in the first place. They have developed with time. Star Sports has invested in a great deal of energy to advance the group, and their job is honorable.
Final Words
There is no doubt about the benefit and development of the PKL, as most backers restored their deals in 2019. It despite the reality that the league was scheduled not far behind the 2019 Cricket World Cup. PKL has figured out how to snatch incredible crowd viewership, expanded sponsorships, and income development. There will be a lot of advancement and improvement in the numbers and measurements as time cruises.
