Richest Tennis Players: Top 10 Net Worth in 2025
Tennis is not only about Grand Slams and trophies. It is also about power brands, equity deals, wise investments, and global image.
In 2025, the world’s richest tennis players are worth hundreds of millions of dollars. In fact, one of them is worth billions.
This list ranks the top 10 Richest Tennis Players by estimated net worth. We include prize money, endorsements, business ventures, and equity stakes.
Because money changes fast, we use the most recent public numbers from October 2025.
Let’s serve it.
1. Ion Țiriac — £1.9bn to £2.0bn ($2.3bn–$2.5bn)
Ion Țiriac is the richest tennis player in the world. Yes, richer than Roger Federer. Yes, richer than Serena Williams.
Țiriac is a former Romanian tennis player who won the men’s doubles title at the 1970 French Open. He later coached and managed stars like Boris Becker. Then he built a giant business empire.
His Tiriac Group has interests in banking, insurance, real estate, car dealerships, and even a private luxury car collection. Reports in 2025 value him at more than $2.3 billion. Some estimates go even higher, toward $2.4–$2.5 billion.
He also owned the Madrid Open and turned it into a high-revenue tennis event before selling the rights.
So he proves this: you do not need to be a 20-time Grand Slam champion to become the wealthiest person in tennis.
2. Roger Federer — £900m ($1.1bn)
Roger Federer has crossed the billionaire threshold. Forbes now estimates his net worth at about $1.1 billion in 2025.
This puts him among a tiny club of global sports billionaires. He joins the ranks of names like Michael Jordan and Tiger Woods.
How did he get there? Yes, Federer won 20 Grand Slam titles. But the real money came from endorsements and equity.
Key moves:
- He left Nike and signed a reported $300 million deal with Uniqlo.
- He invested early in the Swiss shoe brand On. His stake is reportedly worth hundreds of millions after the company went public.
- He co-founded Team8 and the Laver Cup, which he turned into a premium tennis event with long-term commercial value.
Even in retirement, Federer is still a global sponsorship machine. Brands like Rolex, Mercedes-Benz, and Lindt continue to pay for his image.
👉 Related: Roger Federer Net Worth
3. Serena Williams — £275m ($350m)
Serena Williams is the richest female tennis player today. Recent Forbes data puts her net worth at around $350 million in 2025.
Serena earned more in prize money than any woman in tennis history, with almost $95 million in winnings. But prize money is only part of the story.
She founded Serena Ventures, an investment firm backing early-stage tech, health, and consumer brands. She also has major partnerships with Nike and other blue-chip sponsors.
Even after retiring from full-time competition, Serena remains a front-page name in sport, lifestyle, fashion, and venture capital. Her brand reach also powers joint wealth with her husband, Reddit co-founder Alexis Ohanian. Their combined reported fortune is now over $400 million.
4. Novak Djokovic — ~£200m ($240m–$250m)
Novak Djokovic is not “only” about trophies. He is also one of the Richest Tennis Players, with an estimated 2025 net worth of $240–$250 million.
Djokovic holds the men’s record for Grand Slam singles titles (24). He also holds the record for prize money. His career prize money is now close to $190 million, which is the most ever earned by any tennis player.
But his empire does not stop at the court. His income also comes from:
- Endorsements with Lacoste, Head, Hublot, Asics, and more
- Djokovic-branded restaurants and nutrition products
- Real estate investments and tennis academies
He continues to play. So his earnings can still grow.
5. Rafael Nadal — £175m ($220m)
Rafael Nadal’s estimated net worth sits around $220 million in 2025.
Nadal’s money story has three pillars:
- Prize money from more than 20 Grand Slam titles, led by a ridiculous 14 French Open wins.
- Long-term sponsorships with Nike, Kia, Babolat, and Richard Mille.
- Smart investments in tennis academies, tourism, and real estate in Spain.
The Rafa Nadal Academy has become a global tennis school brand, not just a vanity project. It attracts elite juniors and high-fee international camps. That is recurring revenue, even while Nadal plays fewer events.
👉 Related: Rafael Nadal Net Worth
6. Naomi Osaka — £160m ($200m+)
Naomi Osaka became a marketing force fast. Reports often place her personal net worth above $200 million in 2025, thanks to record endorsement income during her peak competitive years. (This figure varies by outlet but sits in the low nine figures.)
Osaka signed major deals with brands such as Nike, Louis Vuitton, Beats, Mastercard, and others. She also invested in skincare, media, and sports ownership.
She co-owns a women’s pro soccer club in the United States and launched her own media company to produce athlete-led stories and mental health content.
Unlike older legends, Osaka built extreme wealth early. She earned tens of millions per year in endorsements while still in her early 20s, which is rare in tennis.
7. Andre Agassi — £140m ($175m–$180m)
Andre Agassi is more than “image is everything.” He is still one of the most bankable names in tennis.
Public estimates place Agassi’s net worth in the $175–$180 million range in 2025. (Different finance outlets vary in the exact number, but they group him in the high nine figures.)
Why so high?
- Earned huge prize money across the 1990s and 2000s.
- Had long-term endorsement deals with Nike and later with other lifestyle brands.
- Invested in real estate and fitness ventures after retirement.
- He and Stefanie Graf (Steffi Graf) became a philanthropic power couple, with education projects in Las Vegas that also built long-term brand equity.
Agassi also helped redefine tennis marketing. He proved that personality sells. That model is now standard for stars like Kyrgios and Osaka.
8. Pete Sampras — £120m ($150m)
Pete Sampras dominated men’s tennis in the 1990s. He finished year-end No.1 six times in a row. That streak helped him build elite sponsor value.
Sampras’ net worth is widely estimated at around $150 million today.
He earned huge prize money for his era. He signed major racket and apparel deals. And he stayed active in exhibitions and appearances after retirement. Because his career ended before the current streaming era, his endorsement ceiling was lower than Federer’s or Djokovic’s. Still, $150 million proves how powerful 1990s tennis was on U.S. TV.
👉 Related: Big 4: The End of a Wonderful Era in Men’s Tennis
9. Maria Sharapova — £140m ($170m–$180m)
Maria Sharapova is one of the most successful earners in women’s sport.
Her estimated net worth in 2025 is often reported to be in the $170–$180 million range.
Sharapova won five Grand Slams. But the big money was off the court. She signed luxury endorsement deals, modelled for high-end brands, and launched Sugarpova, her premium candy business. That brand went global and turned her into a founder, not just a sponsored athlete.
Sharapova brought fashion, celebrity, lifestyle, and tennis into one package. That model is now copied by the next generation, including Emma Raducanu.
10. Venus Williams — £78m ($95m)
Venus Williams is not just Serena’s sister. She is a major brand in her own right. Estimates in 2025 place Venus’ net worth around $95 million.
Yes, she won seven Grand Slam singles titles. But she also changed the economics of women’s tennis.
Venus led the fight for equal prize money at Wimbledon. That helped lift earnings for every woman who came after her. She also built lifestyle and fashion brands, including EleVen by Venus Williams, and moved into interior design and corporate partnerships.
So her money is both athletic and entrepreneurial. That matters for legacy and also for future income.
Who Just Missed the Top 10?
Other wealthy tennis names sit just outside the top 10.
Examples include Andy Murray, Li Na, and Kei Nishikori. They earned huge endorsement money in key home markets (UK, China, Japan). They are strong commercial figures, even if they are not on the level of Federer / Serena.
These names are useful for future updates to the evergreen list and “who’s next” articles.
Key Money Trends in Modern Tennis
Tennis money is changing. Here are four big trends:
- Equity > Salary
In older eras, tennis stars lived off prize money and endorsement fees. Now, the real wealth comes from equity stakes in brands. Federer’s early stake in On is the perfect case study. It helped him pass $1 billion. - Athlete → Investor
Serena Williams and Naomi Osaka act like venture capital founders. They invest early in tech, wellness, media, and women’s sport clubs. This spreads risk and builds long-term value. - Personal Brands Never Retire
Federer, Sharapova, and Agassi still sell products years after they stopped winning Slams. They stay relevant through events, media, podcasts, fashion, and social reach. - Global audience = Global Money
Djokovic and Nadal are global, not local. They sell watches, cars, shoes, resorts, and even wellness products to fans in Europe, Asia, the Middle East, and the U.S. The audience is worldwide, so the endorsement market is worldwide.
This list will keep evolving. But one thing is already clear.
Tennis is no longer just a sport.
It is a global luxury business.